New channels and platforms emerge daily, and mobile is taking a strong lead.
The number of smartphone users is continuously growing and it far outnumbers PC users, which is why the possibility of reaching the audience of this channel should not be ignored. Mobile marketing creates stronger user experiences that extend beyond the standard banner ad, which can be easily overlooked on a mobile screen, which gives greater possibility to reach the targeted audience anytime, anywhere.
Here are some of the biggest benefits of mobile apps for businesses. You can:
reinforce your brand
increase your visibility
increase your accessibility
increase exposure across mobile devices
connect you with on-the-go consumers
There are more of course. These are just some of the biggest. As you can see, benefits can be huge.
Not only that your business will have benefits, but your customers as well. Here are some of the benefits of mobile apps for your customers. They can:
easy access to your inventory
get notifications of special events, launches, etc.
have one-touch access to your contact information
get directions to your location from wherever they are
make fast, seamless appointment scheduling
Important fact to note: Promotional email messages receive about a 4% read rate. PUSH notifications 97%.